Twenty Years Ago
6-13-88 Monday. In recent years there has been a spate of lawsuits against tobacco companies. Years ago, when it was still legally permissible to advertise tobacco products on television, tobacco companies claimed not only that cigarettes were not harmful to smokers, but that they were positively good for you. Now, of course, we know otherwise. Smoking is strongly correlated with lung cancer, which suggests a causal connection. As for the lawsuits, well, there are many legal bases for them. The one in the news today was based on an express warranty. The estate of a deceased woman claimed that the defendant tobacco company warranted the safety of its product. She died of lung cancer, and her attorney established that it was caused by smoking. In perhaps the first verdict of its kind, her estate was awarded over $400,000 by a jury. For years, the tobacco industry has fought off such lawsuits energetically, knowing that a single verdict against them would stimulate plaintiffs’ lawyers all over the country to file suit.
Should tobacco companies be liable to smokers? This is a controversial question of morality that happens to be about law. It asks what the law should be, not what it is. On one side are those who claim that tobacco companies should not be liable. People do, or should, know that smoking has adverse physical consequences. If they choose to run those risks and come down with cancer or some other disease, they should not look to the tobacco companies or anyone else for compensation. On the other side are those who favor liability. The most common argument is that there is rarely if ever a voluntary choice to smoke; most smokers are addicted, and before they start they are ignorant of the risks. So, in effect, the tobacco companies tricked them into getting started and should have to bear part of the cost of their physical ailments. Both arguments are persuasive. As a philosopher, my job is not to take sides but to understand the arguments, clarify the issues, and bring out hidden assumptions. As a citizen, I’m inclined to hold the tobacco companies liable, if only to make them bear part of the costs that they inflict.
Americans, who are among the most sexist people in the world, have long joked about Soviet women. The stereotype is that Soviet women are fat, unattractive, hairy, and muscular. They’re all shotputters or tractor drivers. As part of his new policy of openness, Soviet President Mikhail Gorbachev has permitted a “Moscow Beauty ’88” pageant. The winner was a sixteen-year old student. In television and newspaper pictures that I’ve seen, she comes across like any American teenager. She’s slim (almost anemic), wears makeup, has long hair, and has shaven legs and underarms. The contest, which, according to a newspaper report, “emphasized bathing suit competition”, was for “a wealth of prizes”. Stop to think about the implications of this pageant. Rather than portray Soviet women as the engineers, doctors, and astronauts that they are, Gorbachev permits their portrayal as sex objects. His goal is pretty clearly to get on the good side of Americans, and what better way to do so than to show us that they (Russians) treat their women the same way “we” do: as objects for male sexual gratification and amusement.
The irony of this pageant is that Soviet women are and have been treated better (that is, with more respect) than American women. In Russia, women are viewed as equals, as common participants in a national project, as workers with a job to do. Here, women are ornaments, pretty things, mere appendages of men. But because Gorbachev wants to link the Soviet and American people, he changes the portrayal. Rather than urge Americans to treat women with greater respect, he permits Russians to treat women with less respect. “Look”, he is in effect saying, “we, too, have feminine, attractive women. We, too, ogle our women, reduce them to objects, and encourage them to wear makeup, perfume, and nonutilitarian apparel. We’re just like you!” The whole thing disgusts me. Now there will be Russian girls as well as American girls desiring to be soft and dainty. The Soviets have put their imprimatur on sexual objectification. What’s next: a Russian version of Playboy?